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When Sterling was founded in 1986, the company had one clearly defined objective - to provide the most professional service to existing and potential customers. Since then we have developed an extensive customer base and we continue to build our reputation on quality of service and competitive pricing.
Our primary aim at Sterling is to develop a long-term business relationship with existing and prospective customers; a relationship based on confidence and trust.
Our core beliefs are fair trading and customer satisfaction. These values have helped us to become one of the region's leading independent dealerships